Process by which a nation’s leadership, media, and citizenry exchange
and confer meaning upon messages that relate to the conduct of public
policy. (Perloff).
Communication
(activity) considered political by virtue of its consequences (actual
or potential) which regulate human conduct under the condition of
conflict (Dan Nimmo). Kegiatan komunikasi yang dianggap komunikasi
politik berdasarkan konsekuensinya (aktual maupun potensial) yang
mengatur perbuatan manusia dalam kondisi konflik. Cakupan: komunikator
(politisi, profesional, aktivis), pesan, persuasi, media, khalayak, dan
akibat.
Communicatory
activity considered political by virtue of its consequences, actual,
and potential, that it has for the funcioning of political systems
(Fagen, 1966).
Political
communication refers to any exchange of symbols or messages that to a
significant extent have been shaped by or have consequences for the
political system (Meadow, 1980).
Komunikasi
politik merupakan salah satu fungsi partai politik, yakni menyalurkan
aneka ragam pendapat dan aspirasi masyarakat dan mengaturnya sedemikian
rupa –“penggabungan kepentingan” (interest aggregation” dan “perumusan
kepentingan” (interest articulation) untuk diperjuangkan menjadi public
policy. (Miriam Budiardjo).